Filter and sort on what was only in the text.
A lot of important information only lives in a product's title and description: colour, size, material, condition. There, nobody can filter or sort on it. So a bed described as “white, 160 wide” never shows up when a shopper picks white or 160 cm.
Vectonic reads the title and description of every product and pulls those details out. From them it creates new filters, so shoppers can filter and sort on information that used to be buried in the text. Your data gets richer, and nobody on your team has to fill anything in by hand.
The listing, as the seller wrote it
“Selling our bed, 160 wide, white, some scratches”
What shoppers can now filter on
TypeBedWidth160 cmColourWhiteConditionUsed